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Tel: 020 8868 0082
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Web Site Usability
When a vistitor arrives at your Web site, it must be clear immediately what your site is about, what's in it for them, and what action they should take. Remember the (fairly) old Web cliché, "the competition is only a click away", because if they feel at all frustrated they will leave.
It's your fault, not theirs
It is no good blaming your Web site visitors for not being prepared to wait for your Web pages to download, or for "not getting" your unusual site layout and navigation. It is up to you to do the work for them, and that means making your Web site as easy to use as possible. Contact us now for further information on the importance of website usability, or request an evaluation of your website.
Optimise for return on investment
Optimising all the elements of your Web site for speed of download, and applying effective Web design principles to your Web site structure and content, will enhance your results in terms of the return on investment you get from your Web site. This is achieved by ensuring that a visitor coming to your Web site from a page of search results, or from seeing your Web address on your marketing materials, will be able to find what they are looking for and do what they want to do, whether that is to make a purchase, request further information or support, or find out how to visit your premises.
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How Effective is Your Web Site?
For your Web site to work, your customers need to do two things:
1) Find it2) Use it
Can they?
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