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Search Engine Marketing
If you put your Web site online without a search engine positioning strategy, your prospective customers are unlikely to find it.
Most of your customers start by searching
Search engines can contribute more to awareness of your web site, and drive more visitor traffic to it, cost effectively, than all other advertising methods. When looking for your products or services on the Internet, most people will start with a search engine enquiry. We would be pleased to provide you with an evaluation of your Web site's ranking in the most important search engines. Contact us now for more information.
Searchers are qualified, prospective customers
When someone types a search phrase into the search engine query box, they have already identified a problem or a required product or service and are moving towards a solution. This means they already have an interest in the services you provide and are looking for a source from which to obtain them. Visitors arriving at your web site by this route are already qualified prospective customers.
Good search engine rankings are essential
It is important that your site appears as high up in the search results as possible, since searchers are unikely to look past the third page of results, and in many cases, not beyond the first page. Careful wording of title, description and page text will increase the likelihood of searchers clicking through to your Web site from a page of search results, rather than those of your competitors.
Let us optimise your Web site
We can optimise your Web site for online searches to maximise the qualified traffic you receive. Alternatively, if you would rather manage the search engine optimisation and positioning of your Web site yourself, we can offer you training and support that will enable you to get the best results. Contact us now for further infomation, or to request an evaluation of your Web site.
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How Effective is Your Web Site?
For your Web site to work, your customers need to do two things:
1) Find it 2) Use it
Can they?
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