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Tel: 020 8868 0082
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Web Site Metrics
It is important to know how successful your Web site is, so you can estimate your return on investment. There is a saying that you can't manage what you can't measure and there are several factors that can be measured to help you determine how hard your Web site is working for you.
What can you measure?
You can measure the number of visitors your site receives, when they visit and how long they stay. You can see how many visitors view each page, so you know what they are (or are not) interested in. You can see how much traffic each search engine is passing on and what search phrases your visitors are using to find you. All this means you can measure the success of your Web marketing strategy.
...and statistics
Our Web site hosting packages offer a simple to use graphical statistics package that enables you to monitor the factors outlined above, and more, at a glance. In addition, if you would like a more in-depth analysis of the data to identify further opportunities, we will be pleased to provide it. Contact us for further information.
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How Effective is Your Web Site?
For your Web site to work, your customers need to do two things:
1) Find it2) Use it
Can they?
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